| Objective To review the research status and evolution trends in the field of college students' online subculture in China over the past decade, providing insights for future research and practical governance. Methods Using CNKI as the data source, relevant literature published between 2014 and 2024 was retrieved. CiteSpace software was employed to conduct a visual analysis of 776 filtered effective publications, focusing on authors, institutions, and keywords, and to map relevant knowledge graphs. Results The annual publication volume in this field has shown a steady upward trend since 2014. However, collaboration among authors (network density 0.0007) and institutions (network density 0.001) is weak, indicating a need for deeper research. Keyword co-occurrence analysis (282 nodes, 260 links) identified 14 significant clusters, with the top five being: subculture, resistance, influence, Internet memes (expression packs), and college students. High-frequency keywords included "subculture" (frequency 161, centrality 0.42), "college students" (frequency 52), "mainstream culture" (frequency 24), "Slacker culture" (a nihilistic online trend; frequency 22, centrality 0.22), and "resistance" (frequency 19), indicating research hotspots focus on the impact of online subcultures on values and mainstream culture, along with corresponding countermeasures. Keyword burst detection revealed "ideological education" (burst strength 1.7, 2021-2024) and "universities" (burst strength 1.57, 2020-2023) as recent frontiers, signaling a shift towards utilizing university collaborative education and strengthening ideological guidance to mitigate negative influences. Conclusion Current measures addressing the negative impacts of college students' online subculture remain limited in effectiveness. Future efforts need to focus on constructing a comprehensive governance path led by universities, fundamentally aimed at enhancing students' internal literacy, which represents a critical direction for future research. |
